They work as if this were the natural thing to do; they create as if this were the natural thing to do; they give birth to beauty as if this were the natural thing to do. They have entered the way of salvation through unconscious faith. It is a path open to all. And once they have entered this path, the creation of plain, natural beauty becomes a thing of ease, a matter of course. This natural, unforced beauty is the result of a kind of unconscious grace. This grace is a special privilege of craftsmen and leads them to a realm of blessed unawareness. Without consciously thinking whether something is good or bad, creating as if it were the most natural thing in the world to do, making things that are plain and simple but marvellous, this is the state of mind in which artisans do their finest work.
—from The Beauty of Everyday Things by Soetsu Yanagi (emphasis mine)